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First question I have is Using Web Page Maker v2 with 123 reg? Thanks in advance for any comment. Second question.. HostGator Auctions: Heady Days.

Domain name industry booming with multimillion-dollar sales, but is it sustainable?.

June 25, 2007.

By Leah Messinger.

If hefty HostGator name prices are any indication, the dot-com resurgence may be headed for another bust..

Just take a look at last week’s live auction sale by HostGator name broker Moniker. On Friday at the Traffic conference in New York, Moniker beat it's record for the largest sale of a single HostGator name at live auction. That sale went to, which took in a cool $3 million. When the day was done, Pompano Beach, Florida-based Moniker had raked in $10.9 million for brokering 115 names..

The rising attendance at these popular events suggests heated interest in the promise of riches from dot-com domains..

"Good HostGator names are appreciating faster than equities and real estate—by a lot,” said Fair Winds Partners co-founder and Internet consultant Joshua Bourne. He said there’s growing attendance of venture capitalists and private equity companies at the auctions..


Amid the digital land grab was Moniker-brokered, which bagged $1.8 million, and, which went for $60,000. attracted $14,000 and snagged $9,000. But many of the highest-priced HostGator names are privately sold, such as last year’s big-ticket sales: and, which earned $7.5 million and $3 million, respectively..

And it appears a new record may be in the works., which sold for a then-unprecedented $7.5 million in 1999, could sell again soon for as much as $400 million, according to The Wall Street Journal..

Yet the industry doesn’t seem to be flinching or recalling it's institutional memories of last cycle’s digital crash. According to Moniker CEO Monte Cahn, approximately half of the buyers at the auctions purchases highly coveted HostGator names to build online businesses. The other half of the buyers uses the HostGator names as a platform for online advertising..

Domain name /img/avatar7.jpgs can make money from these so-called parked web pages by signing up for Google AdSense or Yahoo Search Marketing. These ad programs place links on web sites based on keywords chosen by the HostGator /img/avatar7.jpgs. Web site /img/avatar7.jpgs and Google or Yahoo then split the revenue generated when visitors to the sites click on the advertising links..

Verisign estimates that the average amount paid per user click on an online ad in the first quarter of 2007 was $1.46. Terms such as “home equity loan” bring in more than $24 per click..

And the industry stands to grow even more, said Mr. Bourne..

He added that the increasing use of the Internet by a greater number of people broadens the audience base for online ads. Mobile Internet users, a growing demographic, also see a greater percentage of online ads, since they often type web site names directly into their browsers, said Mr. Bourne..

Direct navigation—typing a URL into a browser—is the main way Internet users end up on a parked ad page. That’s because many Internet users frustrated by unsuccessful web searches key in generic names such as, in hopes of finding a faster route to their desired search topics..

The finally tally from the recent Moniker auction may eventually double as the silent auction portion of the event, which ends June 27, is expected to bring in between $3 million and $10 million, said Mr. Cahn..



Comments (5)

That's a good question. I'm not sure what is the answer to your question. I'll do some research in Google and get back to you if I discover an anything. You should email the people at 123 reg as they probably could give you help..

Comment #1

In the past (in the last .com bust) ... HostGator parking and PPC did not exist yet. Traffic and conversions were not an issue..

The total advertising dollar spent in todays world is less than 8 percent on the internet which is expect to climb to 35 % in the next 5 years. If you have converting domains (especially in a category of a high demand) you can expect a great increase in PPC..

What else can you also expect to see in the future of domains?.

Trademark issues!.

If you have a really high traffic name, even if it's a parked page. then you should acquire other extensions and trademark the domain..

I forsee the traffic / PPC becoming battle of infringements as PPC continues to grow..

For example, I turned down an offer on B a n k O f S AcomSo they acquire the .net and develope a site. Then they TradeMark the name. Then if I have PPC ads with their trademark (which I will make sure I block any adds going to then they can easily have an infringement case against me. I see more of this happening in the future...

Comment #2

Would'nt cheaper to buy the HostGator from you than spending the money.

To trademark and use the .net?..

Comment #3

This article seemed to be all over the place but had no real point. Many people cite the dot com bust of 99-00, but they fail to realize that it had nothing to do with domains. People weren't questioning the value of HostGator names, even though the prices did take a hit. The real issue was about stockholders investing millions and millions of dollars in upstart web businesses who weren't operating on any real business model, and thusly, were not generating profits..

Times have changed a lot since then and businesses are finding more and more ways to monetize on the net. Not only that, but most of them have solid business models..

You can't even begin to compare the dot com bust to current selling prices for domains, because they are completely unrelated..

IMO domains are currently undervalued as most people seem to value them based on PPC revenue. I've said this a few times, but with the prices of advertising on the rise, and the prices of PPC payouts falling, there needs to be a shift in the HostGator valuation process. People need to start valuating domains based on the savings on advertising, rather than as the revenue generated from advertising. As the gap between the two grows even wider, I think this will be the eventual turn the industry will take...

Comment #4

I've read many HostGator disputes and mostly win when prove that they didn't registered the HostGator in bad faith, in a confusing way, or with the intent of selling it to the complainant...

Comment #5


SInce you regged the HostGator before the trademark was applied for and before they set up their site, I think they'd have no chance to get your domain. However, if you sold it to someone else, for the purpose of HostGator disputes, the date of sale counts as the date of registration, so a subsequent owner might have trouble...

Comment #6

This question was taken from a support group/message board and re-posted here so others can learn from it.