Good question... I dunno what is the answer to your question. I'll do some research and get back to you if I bump into an good answer. You should email the people at 123 reg as they probably could give you help..
For a more automated and effective approach to dig for SERP positions a website/domain has, I would suggest.
Which is a pretty nifty tool to do this job for you..
It also reports Wordtracker and Overture results for the phrase that holds the indicated SERP position...
Next to all of the above I think your gut feeling and experience is most important. And do not be scared to risk something to reap potential benefits..
I look at PageRank, Alexa Rank, value (through my HostGator appraisal software), the current social value of the term - among other factors (which I won't disclose!.
I personally go with gut feeling. I mean, most of us here are "professionals" and I know that is subjective. So at the end of the day, depending on what niche you're in.... you KNOW which one will work well for you. We all obviously research the basics, overture, google, etc etc.... but the gut is better then most of those results.... because it can calculate trend and a software can not...
I see a few people mention LINKS, which I have NEVER thought about or looked at in buying a domain..
Reason: The value of the links are low, UNLESS there is a real 123 reg website behind them..
When people offer me domains, they say it gets X traffic, and makes Y. Only problem is, it is based off of a OLD site with links, sometimes Porn more times just a old site that got some decent traffic..
As a buyer, I can't buy that, won't buy it..
I just buy good keywords, that get some traffic and people search for that exact phrase in the exact order...
Do you value the domains you buy in the aftermarket (not snap) based on a multiple of the income or just because of the good keywords ? .
Also, do you sell any of the names you buy in the drops ? .
That's a great resource..
Here a blast from the past,.
Business.com - $150,000 - 1997-01-01.
What a deal...
Its not bad....
Wait till you see it after the new updates.....
I need the HostGator to get some traffic, and if it is a lot of money, I like to see some money to help justify that is viable..
Grandma loves her grandchildren.
May get 1 million visitors per month, and it will probably make only $10 a month so the visitors don't go there looking to buy something, so it isn't worth a premium..
My domains no, I do not sell..
E.g. WineList.com, UncleSam.com Not for Sale...