I'm stumped. I'm not so sure what is the answer. I'll do some Googling and get back to you if I discover an decent answer. You should email the people at iPage as they probably could give you help..
I find about the same thing. What you want to do is eliminate the 'deterrents', or things that the customer see's that deter them from making the purchase. Some are obvious, some aren't. Here's one's that I've found..
- Shipping too high, due to handling charges..
- Shipping too high due to default shipping quote selections.
- Shipping too high because of method, (UPS instead of USPS priority, ect).
- inability to ship internationally.
- Dramatic warnings (paypal's continue button problem).
- Not enough payment method options (lots of people have a problem with paypal).
- non-signed SSL certificate.
- exclusive use of third party 'gateway' payment processors.
The more deterrents you eliminate, the higher percentage of people who sign up will make a purchase..
Additionally, I have a script that will email anyone that signed up, but did not make a purchase after 12 hours, and respectfully ask them for feedback. Sometimes, I might even offer them an additional discount...
That script sounds very useful - is it easy to integrate?..
It will be released with my upcomming, and first ever, contribution..
It will include several automated, and by remote tasks, such as,.
-emailing users that register but don't buy.
-automatically unsubscribe customers who click an unsubscribe link at the bottom of a newsletter.
-provide DB staticstics such as 'pending' orders, and 'new' customers to a digital pager of phone..
Have you got any further with that script?.
Looks very interesting.
Sorry, I have not..
I had to put it on hold while I put out several other fires, including international shipping quotes, and letting customers get a shipping quote without having to log in..
I felt these isues had a higher priority..
Basically, all the script you are looking for is a cron entry that cal a program that queries the DB looking for new items left in the shopping cart since the last run..
The automated unsubscribe is a cron entry that calls a parser that parses a mailboxfile looking for email addresses. Wehn it finds one, it would update the subscribing status for the customer with that email address...
Hey any luck with the script ,is it ready..
We are a relativly new company and are finding that out of our total number of registered customers 50% have not purchased..
Is that a normal experience - do users signup but not buy?.
I would have thought users would only signup if they had something in their basket..
Or is there a problem with their setup - not support secure connections or something? Or perhaps our shipping charges are putting people off?.
Any views appreciated..
This is normal..
I've been online about 2 months, had 10k+ hits, got 20 registered and about 60% orders.....